Leading Transformation

Empowering Financial Institutions to Lead the BaaS Revolution.

Helping banks and fintechs navigate, implement, and thrive in the evolving world of Banking-as-a-Service.

950+ bankers reached & counting

74%

of Americans are using fintech services, with Millennials leading at a 91% adoption rate.

About

amBaaSsador

We're a strategic advisory and industry ecosystem platform built for a single purpose: to help financial institutions and fintechs succeed in the embedded finance economy.

We bring together knowledge, partnerships, and clarity in a landscape often filled with noise.

Whether you're a traditional bank, an early-stage fintech, or a service provider, amBaaSsador is here to make BaaS understandable, actionable, and effective.

Our Approach:

Strategic Solutions

What We Offer

Empowering banks and fintechs with strategy, education, and insight.

Strategic Services:

Driving growth through strategy, knowledge, and connection.

Join the Movement

Become an Ally. Join our newsletter, attend a roundtable, contribute to our insights, or partner on training. There are many ways to get involved.

Our Resources

Featured Insights

Explore insights shaping the future of banking and fintech.

Blog:

5 ways you can grow deposits without rate wars.

Quarterly Deep-Dive

Get the latest insights shaping BaaS and embedded finance.

Inside Embedded

Jason Hagen shares how community banks can partner with fintechs through embedded banking.

Dive deeper into the trends and ideas transforming the industry.

Who We Are

amBaaSsador was founded by a team of bankers, fintech innovators, and regulatory strategists who understand the complex transformation facing the finance industry.

We saw a need for a trusted, neutral space where banks and fintechs could align, learn, and grow together, and we built amBaaSsador to meet that need.

Our Mission

To revolutionise Banking-as-a-Service by empowering financial institutions with the strategy, knowledge, and partnerships they need to lead in a platform-driven future.

Our Vision

To be the go-to global resource for BaaS education, connection, and innovation.

Values

Integrity: We offer unbiased, practical advice.
Collaboration: We bring people together, across sectors.
Innovation: We stay ahead of trends and technologies.
Clarity: We make complex systems understandable.

Behind the Scenes

Meet the Team

Experience that bridges traditional finance and the future of digital banking.

Our Impact

Building connections and driving results across the financial ecosystem.

28+

Years combined industry experience

30,000+

People from fintechs, banks, and providers in our ecosystem

Dozens of strategic partnerships formed through our network.

Comprehensive Expertise

End-to-End BaaS Support

Supporting banks and fintechs at every stage with expert guidance and community.

BaaS Consulting

We offer strategic guidance for banks and fintechs looking to enter or expand within the BaaS space. Our consulting services include:

Thought Leadership

We publish high-value content that cuts through the hype:

Events & Awards

We host events that bring together decision-makers and innovators:

Training & Development

Upskilling is essential. We offer structured learning:

Community & Media

amBaaSsador is a platform for shared learning and visibility:

Insights

Latest Thinking from the BaaS Frontier

We produce and curate timely, practical, and data-informed content:

Categories:

Join the Movement

Behind the Scenes

Bringing the Industry Together

We create spaces for discussion, collaboration, and celebration:

Our Event Formats:

BaaS Awards Categories:

Training

Developing BaaS Talent at Every Level

We provide accessible, structured, and industry-aligned training:

Courses Available:

Delivery Methods:

57%

of Americans share their financial data across apps through Open Finance.

Community & Resources

The Ecosystem Behind the Engine

At amBaaSsador, we don’t just build content, we build community.

What’s Included:

Become an Ally

Be Part of the Movement

Whether you’re looking to contribute, partner, or learn, we would love to welcome you.

What’s Included:

Subscribe To The BaaS Brief

Stay ahead of the BaaS frontier with data‑driven insights, research, and expert perspectives delivered straight to your inbox.

Contact Us

Whether you’re ready to contribute, connect, or collaborate, this is where meaningful partnerships begin.